THERMAL BATHS AND EUGANEAN HILLS:

THE LAND OF HEALTH AND EMOTION

AXIS 3. ACTION 3.3.4 D
POC – Complementary Operational Programme to the FESR 2014-2020. D.G.R. no. 1392 of 16 September 2020. Action 3.3.4/D “Call for the activation, development, consolidation of aggregations of SMEs for interventions on national and international markets that favor the recovery of tourist demand towards destinations and tourism products of the Region in line with the coordinated image of the Veneto Region “Veneto, The Land of Venice””.

The destination project TERME E COLLI EUGANEI: THE LAND OF HEALTH & EMOTION, intends to stimulate and promote the recovery of tourism in the post-COVID19 phase in the territory of the OGD Terme e Colli Euganei, welcoming tourists with an integrated and coordinated slow experiential proposal, able to embrace the different souls of the destination and to enhance them with dedicated actions on the markets (consolidated and emerging),  both nationally and internationally.

The project, in this perspective, interprets the will of tour operators and complementary services in the area to share and jointly implement a unified strategy of promotion-marketing of the destination proposal, in order to promote the relaunch of the competitiveness of the local tourism system, attracting slow and responsible tourism that wants to live the holiday as a safe and at the same time exciting experience.  in the name of well-being at 360 degrees.

The proposing aggregation was established in the form of a Temporary Association of Purpose (ATS), with the participation of 20 economic operators including the leader Consorzio Veneto Terme Colli Marketing, all with an office in one of the municipalities included in the area of competence of OGD Terme and Colli Euganei:
The products that represent the integrated tourism proposal object of the project are the expression of the varied and rich offer of the Terme e Colli Euganei destination, which can be classified with reference to the following 4 product clusters, related to the souls of the destination identified by the start-up plan of the OGD of reference: Spas & Health, Nature & Sport, Food & Wine,  Art & Culture.

The call for the activation, development, consolidation of aggregations of SMEs for interventions that promote orientation to tourism demand and international markets financed under the POC Special Section FESR – Veneto Complementary Operational Program 14-20 _Azione 3.3.4 D_D.G.R. no. 1392/2020 rewarded the ATS by allocating a non-repayable contribution of € 559,112.02 against a total of planned investments of € 744,140.02.